A prominent Finnish economic media Taloussanomat, when writing about his new post at N2 agency, called him "a social media guru". Sami is an award winning author, freelance marketing planner and a digital marketing professional.

His Ideas on new and innovative communications, have been heard in Finland and abroad, for example at conferences the likes of Mediapäivät, Elonmerkki, and DiViA, as well as sought by global and local companies.

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