Sami Salmenkivi is a co-founder and co-owner of Skyr Finland Ltd, a company that is arguably the most successful fast moving consumer goods (FMCG) brand introduced in Finland this decade. Skyr is now the market leader in its category in Finland.
In February 2015, the company was 112th fastest growing company in Finland among all companies. Skyr Finland imports, distributes, and markets Icelandic yoghurt-like fermented milk product called Skyr. Skyr Finland also takes part in further developing the product, for example by creating new flavors. In fact, the most popular flavor of Skyr in its native country of Iceland, where the tradition of eating Skyr spans hundreds of years, is one that Skyr Finland has developed.